In November 1, 2012, the party was held in Beijing in the seventh Plenary Session of the 17th CPC Central Committee. The Political Bureau of the Central Committee of the CPC will make recommendations to the party in the seventh Plenary Session of the 17th CPC Central Committee, and the party's eighteen big November 8, 2012 will be held in Beijing. As far as China's construction machinery industry is concerned, the development trend of construction machinery industry has become the focus of debate in the industry after the eighteen congress.
2012 construction machinery industry as a whole downturn, the market situation is bewildering. When can the construction machinery industry get out of the haze and attract attention?. In the face of the current market situation, what should the construction machinery enterprises do? How can we survive this market crisis?
Enterprises that attach importance to the adjustment of enterprise structure will survive better
In recent years, the State Council frequently emphasized the transformation of economic development mode, adjust the economic structure, the implementation of the policy to the construction machinery industry means that what specific change? For the construction machinery industry transformation and upgrading and what resistance?
How to adjust the economic structure and change the mode of development, and how to implement it in specific enterprises, also needs a process. Now many domestic enterprises still rely on quantity, low cost, low price to participate in the competition. Which companies have an early understanding of the structure of the adjustment, then these enterprises may be able to survive longer. The direction of the adjustment is high technology level, high quality level, the product has a certain competitiveness (this is not only low-cost, low cost, not necessarily able to make high-quality products).
The level of economic development in different regions has an impact on the transformation and upgrading of enterprises. For the less developed areas of the country, efforts have been made to achieve the national average of GDP. As for the developed areas, the demand of ordinary people is increasing, and it is not safe to emphasize economic growth. However, the adjustment of the structure is urgent, and for the country, the difficulty lies in the judgement of the development of science.
The market outlook is uncertain and the comprehensive competitiveness of products will be improved
The development of construction machinery industry is closely related to the national macroeconomic policy. In the first half, not only the construction machinery industry marketing performance dismal, the whole of China's economic growth also showed signs of growth weakness. Whether there will be the second half of the national economic policies to rescue the market, and the construction machinery enterprises should do to prepare? "Steady growth" will be the theme of the first half of the national fiscal policy around this year, a period of time before the bank rate policy is also confirmed this point. But so far, the role of economic policy is not obvious, so there will be more relaxed economic policies in the second half, to ensure that the country's demand for economic growth.
As a production enterprise, any enterprise should not just look forward to the arrival of such a day, each enterprise must calm down, make adjustments, the market should have a rational judgment. At present, the production capacity of enterprises is surplus, and it is not particularly difficult to change these conditions. But the product does not do well, the product is not competitive, but it is difficult to achieve in the short term. At present, the competition in the industry is more intense, and enterprises should reduce internal friction and avoid price war, so they should pay attention to improve product quality and product performance.
After the first three quarters of the dull, engineering machinery can usher in warmer season after eighteen? According to the mechanical industry association data, 2012 1-8 month, the national machinery industry total sales value of 11 trillion and 420 billion yuan, an increase of 11.64%, 6-8 months the data basically stable at around 11.5%, from a single month growth rate continued to decline, the trend the first half of the curb. Therefore, industry experts predict that the 4 quarter of the machinery industry will run smoothly with the overall economic situation, in 2012 the machinery industry revenue growth of about 15%, earnings growth of about 10%.